Budget planning tool
Marketing Budget Planner
Turn one monthly number into a clear channel plan, compare scenarios, and document the assumptions behind every allocation.
plan
Adjustable allocation
Give every dollar a job
Durable owned assets and technical improvements.
25%
$875/mo
May include: Website UX, technical SEO, local pages, conversion improvements
Reach people already looking for a solution.
15%
$525/mo
May include: Media spend, landing pages, campaign management
Answer customer questions across search and AI discovery.
28%
$980/mo
May include: Useful articles, service content, entity and answer optimization
Improve trust and make follow-up more consistent.
10%
$350/mo
May include: Review invitations, email, CRM workflows, lead follow-up
Maintain useful brand presence and campaign assets.
14%
$490/mo
May include: Design, photography, video, social publishing
Protect data quality and create a learning loop.
8%
$280/mo
May include: Analytics, call tracking, reporting, controlled tests
Scenario view
Compare commitment levels
| Scenario | Monthly | Quarterly | Use it to |
|---|---|---|---|
| Protect | $2,625 | $7,875 | Concentrate on fewer channels and essential maintenance. |
| Plan | $3,500 | $10,500 | Fund the allocation shown above at the entered baseline. |
| Expand | $4,375 | $13,125 | Add capacity or a controlled test after the foundation is ready. |
What this model does not predict
This tool does not forecast revenue, leads, rankings, or return. Real channel minimums depend on market demand, competition, geography, production needs, business capacity, and data quality. Use the plan to start a grounded conversation, then validate each line item.