Local SEO audit

Local SEO Audit Tool

Check the fundamentals, get a weighted score, and leave with a prioritized action list you can copy or export.

Start the audit

72Audit score

01Fix profile gaps

02Strengthen location pages

03Verify measurement

Live audit score

0/100

Build the fundamentals first

0 of 22 checks completed

Your answers stay in this browser. This checklist identifies planning gaps; it does not predict or guarantee rankings.

Next best actions

Work from impact, not guesswork

01critical

Claim or recover access to the Google Business Profile before making other changes.

02critical

Correct the core business details and make them consistent with the website.

03critical

Align contact details across the site and Google Business Profile.

04high

Create focused service pages that answer customer questions and explain next steps.

Google Business Profile

Accuracy, completeness, and customer-facing usefulness.

0/5

The profile is verified and accessible to the business owner.If missing: Claim or recover access to the Google Business Profile before making other changes.criticalBusiness name, address or service area, phone, and website are current.If missing: Correct the core business details and make them consistent with the website.criticalThe primary category accurately describes the main service.If missing: Choose the closest primary category and use secondary categories only when they genuinely apply.highServices, hours, attributes, and business description are complete.If missing: Complete every relevant profile field using clear customer language.mediumRecent, authentic photos show the team, work, location, or process.If missing: Add useful original photos and keep the visual record current.medium

Local website signals

Clear services, locations, trust information, and conversion paths.

0/5

Contact details are easy to find and match the business profile.If missing: Align contact details across the site and Google Business Profile.criticalEach priority service has a useful, indexable page.If missing: Create focused service pages that answer customer questions and explain next steps.highLocation pages contain genuinely useful local information.If missing: Improve location pages with service context, coverage details, proof, and unique local guidance.highPage titles and main headings clearly describe the page topic.If missing: Rewrite vague titles and headings around the service, intent, and relevant location.mediumThe site is usable, readable, and fast on a phone.If missing: Test key pages on mobile and fix slow media, tiny controls, and layout shifts.high

Reviews and reputation

Responsible review requests, monitoring, and public responses.

0/4

Customers receive a neutral review request after a real interaction.If missing: Create a consistent review invitation process without incentives or review gating.highNew reviews are monitored across important platforms.If missing: Assign ownership for review monitoring and response escalation.mediumResponses are timely, professional, and protect customer privacy.If missing: Use a response framework that acknowledges feedback without exposing private details.mediumRecurring feedback themes are shared with the operating team.If missing: Track review themes and turn repeated feedback into operational improvements.medium

Local authority

Consistent citations, relevant relationships, and real-world expertise.

0/4

Major listings show consistent business information.If missing: Audit high-value directories and correct inaccurate or duplicate listings.highThe website earns relevant local or industry mentions.If missing: Pursue legitimate partnerships, associations, sponsorships, and editorial opportunities.mediumContent demonstrates first-hand expertise and answers real questions.If missing: Publish useful explanations grounded in your process, experience, and customer needs.highOrganization, service, and breadcrumb structured data is valid.If missing: Add accurate JSON-LD and validate it after major site changes.medium

Measurement

Search visibility, actions, and lead quality connected to decisions.

0/4

Google Search Console is verified and reviewed.If missing: Verify Search Console and monitor indexing, search queries, and page performance.highCalls, forms, bookings, or other meaningful actions are tracked.If missing: Configure conversion events for the actions that matter to the business.highThe team reviews lead quality, not just traffic volume.If missing: Add a simple qualified-lead feedback loop to reporting.mediumPerformance is reviewed on a consistent decision-making cadence.If missing: Schedule a monthly review with owners, actions, and follow-up dates.medium

Need a clean second opinion?

Bring your report to a strategy conversation and we will help separate quick fixes from deeper work.